forrestboxing

forrestboxing

forrestboxing

forrestboxing
RESPONSIBILITIES
BRAND DESIGN
BRAND DESIGN
UX DESIGN
UX DESIGN
CMS INTEGRATION
UX DESIGN
UX DESIGN
DELIVERABLES

Brand Guidelines

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INTRO

Introduction ForrestBoxing, led by professional boxer Liam Forrest, needed a digital platform that matched the intensity and professionalism of his training facility. The project required a seamless blend of functionality and dynamic design to create an effortless experience for both new and existing members looking to engage with the gym's services.

The Brief was to develop a comprehensive website that would streamline the gym's membership and class booking processes while incorporating e-commerce capabilities for merchandise sales. The platform needed to embody the energy of boxing while maintaining professional appeal and operational efficiency

KEY OBJECTIVES
Create an intuitive membership signup and payment system

Create an intuitive membership signup and payment system

Develop a flexible class booking platform for tailored boxing sessions

Develop a flexible class booking platform for tailored boxing sessions

Implement a robust backend system for efficient business management

Implement a robust backend system for efficient business management

How We Met the Brief: We developed a powerful digital ecosystem that perfectly balanced user experience with backend functionality. The membership system was designed for frictionless signups, while the class booking system allowed clients to easily view and purchase specialized boxing sessions. The e-commerce section was carefully crafted to showcase the gym's merchandise, from training equipment to branded apparel, with an intuitive shopping experience. The backend system was built to handle multiple aspects of the business, from membership management to inventory control, providing Liam with comprehensive oversight of his operations.